Online shopping has been there in India for quiet sometime now. Although it has been, slow to take off but it is gearing up fast and is becoming quite popular with the new generation well informed shoppers. While shopping online you can browse through various categories of items from the comfort of your home, compare prices, get great deals on wide range of products and get things delivered at your doorstep. When shopping online, you have the advantage of buying and sending gifts to your loved ones in India.
Shopping websites offer huge discounts and deals on a variety of products making the buying of products easy on the pocket. There are huge range of products available online, such as; apparels, electronics, household products, beauty and cosmetics, personal care, jewelery, watches, accessories, restaurant and salon coupons, the list is endless.Online shopping in India has had a tardy start owing to facts like conservative approach of consumers, lack of faith on the websites and low penetration of internet and consumer preference for traditional shopping. Nevertheless, with more awareness, secure websites and availability of high-en as well as cheap products online has made online gain popularity in India with virtual stores coming up every day.
Present trends of online shopping in India
Online purchases are showing very strong trends in India. A recent study has revealed that three out of every five-internet users of the country now shop online for a wide range of products.According to report released by ComScore Inc., a leader in measuring the digital world, in the month of November 2011, over 27.2 million online users in India, over the age 15 and older accessed the Retail category from a home or work computer. An increase of 18 percent from the previous year, as consumers continues to turn to the web to shop for and purchase items and retailers continue to increase their online visibility through active marketing campaigns.
Attracted by the great deals and availability of extensive range of products, Indian online shopping market has emerged as the third largest in the world after Turkey and Ireland. Uses of credit cards have gone up manifold over online purchases. Introduction of cash on delivery has helped to earn the faith of the new internet shoppers. The channel is playing an increasingly important role in connecting retailers with potential customers in India and online shopping is here to stay. About the Author
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